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EMBRACE IT
Your winter escape!
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RIDE IT
Scenic countryside, rolling hills, winding rivers and breathtaking views. -
RIP IT
Ski or snowboard the hills of Blue Mountain. -
VIEW IT
Enjoy panoramic views of Georgian Bay and the Niagara Escarpment -
TASTE IT
Discover the local food scene -
RELAX IT
Relax, refresh, rejuvenate at area spas -
HIKE IT
Snowshoe and explore along the Escarpment and in ancient forests -
LOVE IT
A true four-season destination ...What makes it so special? -
DISCOVER IT
South Georgian Bay´s history runs deep -
SEE IT, DO IT
Exciting and fun activities for you and your family -
SHOP IT
Shop, dine, unwind in our historic towns and villages. -
GOLF IT
Rated as one of Ontario's best golf destinations . -
ZIP IT
Zipline, rock faces suspension bridges... extreme adventure in South Georgian Bay.
GUIDES & MAPS iPHONE APP PACKAGES & COUPONS Things to SEE & DO TOURISM AWARDS VIDEOS My Visit Planner
Winter Fun at Saga Resort! 1-800-263-7053
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GTTA coordinated and hosted a Media tour of South Georgian Bay with the French Television Network (T Dec. 5, 11 - 3:50pm
This past summer, the GTTA coordinated and hosted a Media tour of South Georgian Bay with the French Television Network (TFO). The show just aired and offers incredible exposure for our region. The focus for the show was on our South Georgian Bay natural attractions, including our Beaches and The Escarpment areas (also featured Scenic Caves, Café Chartreuse & the Apple Pie Trail). Congratulations to our third-year GTTA Summer Student and Collingwood resident Marni Sandell, who was the main spokesperson for the show, along with Patrick from Café Chartreuse. Even if you do not understand French, the footage taken from around our region is just stunning. Another great example of promotion of regional tourism by front-end staff at the GTTA. Take a peek!
http://relief.tv/videos/1100012003
VISITSOUTHGEORGIANBAY.CA Sep. 28, 09 - 4:50pm
Just as the Internet has changed the way people shop, it has also changed the way people book and plan their vacations. They simply type the area they want to visit, or the activity they want to experience and they instantly have hundreds of listings in front of them. Over the summer, we have re-launched our web site with great success. The site is amazing, and allows visitors to choose their travel based on the amazing experiences we offer. Our information referral remains FREE. Our Association is a community not-for –profit with a mission and mandate to enhance tourism in our region. Our businesses matter and our goal is to bring more visitors to our businesses. There are no commissions tacked onto our referrals. This Visitors First philosophy means our Visitors get what they need – a non-biased referral.
We’re all in this business of tourism together. Tourism remains a team sport and we need your help by adding a Georgian Triangle web link to your web site. By providing the link to our Association, Visitors will find everything they need for their visit. The link information is noted below. If you are a member, we ask that you review your web listing. There have been incredible changes to the member listing. FREE photos, FREE slide-shows, FREE Google maps and FREE web links. Your membership has incredible value, you’re part of our tourism team!
Place our logo and link on your site and be recognized as a supporting member of local tourism. Copy the following HTML code below.
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<a href="http://www.visitsouthgeorgianbay.ca/" _fcksavedurl="http://www.visitsouthgeorgianbay.ca/"><img src="http://www.visitsouthgeorgianbay.ca/_img/VisitSouthGeorgianBay.gif" _fcksavedurl="http://www.visitsouthgeorgianbay.ca/_img/VisitSouthGeorgianBay.gif" title="Visit South Georgian Bay" alt="Visit South Georgian Bay" width="135" height="40" border="0" /></a>
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SUCCESS BEGINS WITH A GOOD ARCHITECT Sep. 28, 09 - 4:44pm
SUCCESS BEGINS WITH A GOOD ARCHITECT
Roger Brooks #1 Rule of Planning
The Roger Brook's, Beyond the City Lights Conference was hosted by our Association, just this past spring at Cranberry Resort. Everyone learned so much. Over the summer, our Association has been busy collecting research to help us move forward with our Regional Tourism Plan. Starting with our research, we will be able to work together with our area municipalities, and our members to grow tourism in our region.
Less than a decade ago, cities and towns never considered tourism as an “economic development strategy.” Yet today, thousands are developing and promoting the industry and see it as a vital part of their economies. Tourism is the major economic driver in our region, driving growth in many other sectors. Jozo Weider understood this concept, well before his time. His vision for this region to be a four-season destination is our reality today.
Can you imagine building a home without a set of plans? Roger explains in his book, that communities must approach tourism plans, as if we are designing a house. It should feature a welcoming entry way, all the necessary amenities such as bathrooms, a place to play, a place to relax and a special room for each of your guests. Roger also talks about the rules of branding. He explains we need to make it easy to tell Your cows from My Cows. Branding became the symbol of ownership in the ranching business, where ownership was everything.
Branding your community is the process of setting yourself apart from everyone else. In tourism, communities want the visitor to subconsciously associate the brand with something they will easily recognize and remember. The association may involve any or all of the senses. I discovered this, this past week at an OTEC Disney Keys to Excellence workshop. When you hear the word “Disneyland” you may picture mouse ears and automatically associate it with fun, fantasy and families. Branding is much more than slogans and logos. It requires the varied disciplines of business (product development), marketing, communications and graphic design. Secondly, it requires complete buy-in from the community in order to send a consistent message in all marketing programs. Thirdly, it takes time. Budweiser did not become the “King of Beers” overnight.
Building a brand requires a concerted public relations effort. The branding process includes repositioning (for communities turning themselves around) image (defining who you are) market definition (defining who you hope to attract) and finding your niche (defining the unique features that will attract visitors). Then you promote it like crazy. If we want visitors to choose our community when there are dozens of communities close to home, we need to let them know the difference between our cows and the cows next door! Please stay tuned as we communicate the findings from our South Georgian Bay Custom Image Branding Study. This research will provide the base for our Regional Tourism Plan.
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