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Measuring Success with Jane Philips

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Event Name: Measuring Success with Jane Philips
Event Date(s): April 11, 2017 - Apr. 18, 2017
Location: Meaford
EVENT_TIMES: 10am
Website: Click here to visit
Description: TUESDAY, APRIL 11
10-12pm
ARE WE THERE YET? MEASURING SUCCESS IN THE TOURISM INDUSTRY
Like any road trip, your business journey needs to be mapped out. If you don’t have a map to your destination, how will you
get there? How will you know if you are on the right route and how long it will take? This session will take you through, the
setting of Critical Success Factors, that must go well, to ensure your success. These include, financial measures, customer
needs, internal business processes, and learning and innovation. Then we build Key Performance Indicators that are the
tools used for each Critical Success Factor.
https://www.eventbrite.ca/e/are-we-there-yet-measuring-success-in-the-tourism-industry-tickets-32513006277


TUESDAY, APRIL 18
10-12pm
GETTING THERE… MEASURING YOUR MARKETING SUCCESS
Marketing strategies help you define the overall direction for your marketing. We will map out why you need a marketing
plan, it’s components, setting objectives and finally, choosing measuring tools to evaluate the results. What worked and
what didn’t? What will we continue to do and how and what will we change and add? We will talk marketing budgets and
how to tweak based on your measurement tools. You’ll get there !
https://www.eventbrite.ca/e/getting-there-measuring-your-marketing-success-tickets-32513656221

Meaford Hall
12 Nelson St. E