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Wasaga Beach Tourism Mini Conference

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Event Name: Wasaga Beach Tourism Mini Conference
Event Date(s): October 03, 2018
Location: Wasaga Beach
EVENT_TIMES: 8:30-1pm
Website: Click here to visit
Description: Who should attend?
Tourism business owners and operators in and servicing Wasaga Beach area looking for an inspiring and informative morning of presentations from experts in areas of Marketing Diversity, Experience Development, Marketing for the Tourism Industry, and the Sharing Economy.

For any questions contact: sbec@collingwood.ca or call 705 446 3355

Sessions inlcuded:

Marketing Diversity

The face of Canada has changed – we are no longer anticipating the change, nor are we in the middle of the change. The change is here, and the opportunities are knocking at your front door. For most generations, the Canada you grew up in is not the Canada you see today. On October 3rd we will learn how to communicate with the “New Canadian Customer” and explore some essential tools for retaining and growing your business. We will also discuss what the change is, how you can better address the needs of this change and why it is important to accept this change. Come and join us for an opportunity to grow.

Experience Development

Ever thought about creating a new product or experience? Kim Clarke, Tourism Experience Development Specialist from RTO7 will explain key differences between products and experiences, why developing experiences with or without partners can benefit both communities and businesses and discover how other businesses and communities are doing this.

The Essentials of Successful Marketing for the Tourism Sector

Which marketing actions will draw tourists to your hotel, attraction or event? How can you get the most out of your digital and traditional promotions? Which ones offer the most “bang for your buck”?

These questions and more will be answered in this informative marketing seminar focused on effective strategies and tactics for businesses in the tourist sector. Attendees will leave with practical digital and non-digital marketing action steps to put in place immediately, even with limited resources.

The Sharing/Collaborative Economy

What is it and how has it impacted the tourism industry? What will be the next set of “assets” to be shared regionally or globally? There is rapidly growing interest in the nature and impacts of the sharing economy amongst entrepreneurs, innovators, incumbent businesses, policy-makers and researchers alike. This conversation will clarify some definitions and insights into this new economy and what lies ahead in this still unchartered territory.

Wed, October 3, 2018
8:30 AM – 1:00 PM EDT

Wasaga Country Life Banquet Hall
85 Theme Park Dr
Wasaga Beach, ON L9Z 1X7