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  GTTA MISSION/MANDATE
  
  For more than 34 years the GTTA has been recognized as the Destination Marketing and Management Organization for the region, attracting and welcoming Visitors to the Georgian Triangle/South Georgian Bay region. The mission of the Association is to lead and develop partnerships aimed at promoting our regional destination.
  
  DESTINATION APPEAL AND EXPERIENCES OFFERED ARE SHAPED BY:
  
  • Attractions
  • Public and Private Amenities
  • Accessibility
  • Human Resources
  • Image and Character
  • Price
  
  LEADERSHIP GOAL
  
  GTTA provides a leadership role in the tourism industry, encouraging professional standards and the development of cooperative arrangements, which maximize industry effectiveness.
  
  WHO WE ARE AND WHAT WE DO
  
  Think of the GTTA/The Triangle as your conduit for Visitor Services and Communications for the South Georgian Bay region. No matter how or by whom tourists and visitors are persuaded to come to Southern Georgian Bay, the GTTA, our Board and its supporting members are committed to the grand idea of providing a broad range of visitor services to them so that they can have positive memorable experiences while they are here among us. We want to convince them to return to Southern Georgian Bay again and again.
  
  IF NO ONE IS HERE TO WELCOME OUR VISITORS…AND NO ONE IS HERE TO COMMUNICATE WHAT OUR EXPERIENCES ARE...….MARKETING, PRODUCT AND EVENT SPENDS ARE IN VAIN.
  
  
  
  LET’S TALK RETURN ON INVESTMENT ON OUR CORE ROLES AND RESPONSIBILITIES AS YOUR DMO!
  
  PUBLIC/PRIVATE PARTNERSHIP
  
  It is clear that the GTTA is one of the best case examples of a successful public/private partnership in South Georgian Bay. There is a need to improve the quality and effectiveness of tourism Visitor Services and Communications in the Blue Mountains and South Georgian Bay to make our region, products and assets easier to find, more effectively integrated and consistently represented. Visitor Services are critical for communities that wish to encourage travelers to stop, stay longer and spend discretionary dollars outside their respective communities. There is a need for FREE, branded, non-biased information referral across our South Georgian Bay region. Our role as a not-for-profit ensures that Tourism and Visitor Services is both local and regional.
  
  10 reasons why the GTTA is the best RETURN ON YOUR INVESTMENT
  
  
  1. Volunteer Industry Driven Board of Directors  We have a 34 year history as a not-for-profit charitable working for the region. We are driven and directed by a Volunteer, Industry and Tourism-Sector based Board of Directors.

   

  2.  VISITOR INFORMATION Business Plan/Action Plan  The GTTA has clearly defined our role and function within the tourism industry.

   

  3. YEAR-ROUND Brochure Distribution System  The GTTA has the best and most comprehensive brochure distribution in the region. We distribute is excess of 200,000 brochures yearly.

   

  4. THE ONLY CONCIERGE SERVICE FOR VISITORS  The GTTA currently operates a full-time Regional Visitor Information Centre in Collingwood that is open 364 days per year. We also operate a part-time Visitor Centre in Craigleith at the Craigleith Heritage Depot from May through to September. More than 15,000 Visitors were served at the Collingwood Location alone and an additional 5000 Visitors were served at the Craigleith Heritage Depot and on-site at Events. We provide detailed statistics for all of these Visitors, regarding purpose and motivation of visit, origin and length of stay. Economic impact of these Visitors is substantial with 70% of our Visitors being overnight visitors staying 1 night or more. VALUE: 2.6 MILLION (Ministry of Tourism TREIM Economic Impact Tool, based on GTTA visitor surveys)

   

  5. INFORMATIVE See and Do Visitor Guide  Our See and Do Regional Visitor Guide remains a strong branded, marketing lure piece that helps our Visitors navigate our region. This year’s Flip Guide was distributed across Ontario, Quebec, Border States and within region through our extensive brochure delivery and rack system. 90,000 copies VALUE: $ 1M +

   

  6. Collaborative and Fiscally Accountable   The Association has been highly accountable to our municipal and business stakeholders as a not-for-profit charitable, with an annual audit part of our yearly financial process. The Georgian Triangle has demonstrated how effectively it works in collaboration with others, along with establishing relationships and developing realistic visions and goals. Evidence of this collaboration, is Two Successful Celebrate Grants for 2012/2013 including the Collingwood Girlfriends Getaway and the Winterfest Event planned for 2013 VALUE: $80,000 in grants this year.

   

  7. Enhanced Social Media /VisitSouthGeorgianBay.ca Web-Site  Over 2011/2012, we have enhanced our web site and social media presence and grown our mobile tourism phone app. Two Facebook sites with over 500 Friends and 1100 Twitter Followers. All non-members (tourism businesses only) across the region were added to the web-site over the summer (17,600 unique web visits July-Sept/104,000 page views), with members having an enhanced listing, with web linking, photos, video and couponing capability.

   

  8. REGIONAL MAP INCLUDING TRAILS, KEY ATTRACTIONS, WAYFINDING  We also will be updating the Regional Map to ensure that it is well used at Visitor touch points across the region, helping our Visitors and locals effectively navigate our region. VALUE: $200,000+

   

  9. REGIONAL PUBLIC RELATIONS/COMMUNICATIONS FOR TOURISM & ECONOMIC DEVELOPMENT  Over the past year, we have been able to collectively promote the region through a number of media including TV, print and radio. This has resulted in a host of articles and stories on the region, with no paid investment in advertising. VALUE: $500,000 dollars +

   

  10. RESEARCH FOR ON-GOING Strategic Destination Plan  The plan has not only provided a foundation for our destination region, but also impacted the economic viability of our community, municipalities and businesses.
  
  *Economic Impact is based on best possible calculations, unless otherwise noted.
  
  
  Click to see Membership Contract Forms: Membership Contract & Category Form

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